In 1988, perhaps the greatest tag line of the 20th century was launched. Nike, at the start of the ad campaign controlled about 18% of the domestic sports shoe business. Ten years later, Nike controlled 43% of the domestic sports shoe business. Nike’s sales went from $877 million to 9.2 billion in worldwide sales. That is amazing! Now you know why Nike co-founder Phil Knight can give millions of dollars away to the University of Oregon and why Oregon has all those cool football uniforms. The point of the ad was no more excuses. Whatever you have set out to do, just do it.
Jesus actually came up with the ad campaign idea first (not really, but it is a great segue into this segment). In Matthew 19, the Bible tells us a rich young man came to see Jesus for resolve to his personal moral dilemma. The young man was following the law and was faithful to God, but it just wasn’t enough. He still had this burning desire for more. More of God, satisfaction, and contentment in his life knowing he was doing all that God wanted him to do. So, the young man looked to Christ for answers to his burning questions. In the end, Jesus exposes what the young man already knew in his heart. The young man was wealthy and living a comfortable life. However, his wealth and comfort were in the way of him truly being obedient to God. Christ calls us to a life of obedience. The problem is we allow doubt and comfort to control us. We taste the water, but we never drink and are satisfied. By doing this, we constantly live a life unfulfilled and longing for more. In Romans 12, we are told to use the gifts that God has given us. Every one of us has talents and gifts to give back to God. He has given us His salvation and power to do the good works He has already called us to. Christ summed it up like this, love the Lord God with all your heart, mind and soul and love your neighbor as yourself. Now, don’t ask, “Well, who is my neighbor?” because you already know who God has called you to love. Now it is time to Just Do It.
“You can only learn what obedience is by obeying”
– Dietrich Bonhoeffer
Matthew 19: 16-22 ESV
“And behold, a man came up to him, saying, “Teacher, what good deed must I do to have eternal life?” And he said to him, “Why do you ask me about what is good? There is only one who is good. If you would enter life, keep the commandments.” He said to him, “Which ones?” And Jesus said, “You shall not murder, You shall not commit adultery, You shall not steal, You shall not bear false witness, Honor your father and mother, and, You shall love your neighbor as yourself.” The young man said to him, “All these I have kept. What do I still lack?” Jesus said to him, “If you would be perfect, go, sell what you possess and give to the poor, and you will have treasure in heaven; and come, follow me.” When the young man heard this he went away sorrowful, for he had great possessions.”
Romans 12:6 ESV
“Having gifts that differ according to the grace given to us, let us use them: if prophecy, in proportion to our faith”
Father in Heaven, You have saved me for Your good works, empower me to do Your will as You call me in that moment. I pray that I will love my neighbor as You loved me. In Christ’s name, Amen